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This is a snapshot of my process in developing a mock print design conference. The process included audience journey and personas, printed collateral, naming, logo and brand guidelines.
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In the summer of 2018 I interned for a small design firm called Hay&Co. At the time they had just launched, and needed a full color palette for the firm. My task was to put together a full range of colors, inspired by country living and home life. I named each color based on something from my life, and my mom's experience growing up on a farm.
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